Basilio came up with the brand name and logo for his uncle. He gradually started to take over all the hard work and management of the company. In 1937 he registered the name Leonidas with the city of Brussels.
He named it after his uncle and decided that the logo should be the Greek warrior Leonidas, in honour of his uncle. This marks the birth of the logo as we know it today.
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Since 1 October 2021, we at Leonidas are using certified cocoa to make our chocolates. A transition that makes perfect sense, given that since 1913 we have been striving to create moments of happiness for everyone with chocolate.
Thanks to this certification, the living and working conditions of 2.450 cocoa growers and their families have been improved.
By supporting a fair and stable wage for the growers, we participate in our own way in building a better world for humanity and the planet.
For more happiness and because Leonidas chocolates wish to be accessible to everyone, we assume all the costs involved in this commitment to sustainable cocoa without increasing our retail prices.
