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1950 - A luxury product for everyone

Leonidas even kept going during the Second World War. Basilio bought cocoa and produced the chocolate himself. Leonidas became a synonym for success. On 20 February 1948 disaster struck: Leonidas Kestekides passed away.

Leonidas left his shops to his nephew, who seemed more motivated than ever. Basilio wanted to make luxury products which everyone could afford. Demand for Leonidas pralines kept growing and Basilio was able to anticipate this trend. He did this not by increasing the price, but by expanding his workshop so that he could increase production.

Basilio moved from Boulevard Anspach 58 to 46, which is still used by Leonidas to this day.

Leonidas never wanted to turn its pralines into a scarce product by raising the prices; instead, it increased production to keep the prices low.

Belgium Confectionery Boutique

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Leonidas

Sustainable Cocoa

Since 1 October 2021, we at Leonidas are using certified cocoa to make our chocolates. A transition that makes perfect sense, given that since 1913 we have been striving to create moments of happiness for everyone with chocolate.

Thanks to this certification, the living and working conditions of 2.450 cocoa growers and their families have been improved.

By supporting a fair and stable wage for the growers, we participate in our own way in building a better world for humanity and the planet.

For more happiness and because Leonidas chocolates wish to be accessible to everyone, we assume all the costs involved in this commitment to sustainable cocoa without increasing our retail prices.

Key Figures

of cocoa been production annually
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farms around the world
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hectares of land growing cocoa beans
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